Taste varies. That’s why we don’t call it utility. Taste is individual preference, not absolute truth. In team settings, then it’s much more helpful to say,”I prefer this over that,” instead of, “this is wrong.” Some things are wrong. There are standards that we can all accept when it comes to utility, efficiency and even beauty. Your authority doesn’t lie in your ability to be the sole arbiter of an accepted constant. Instead, we’re listening to hear about your personal preferences. When we try to turn our taste into a universal standard, we shut down the creators around.
FROM: Seth Godin’s Daily Blog
REFLECTION:
- Do you tend to think you have the “right” answer? Things should be done “your way because it is ‘better’.
- Recognizing this shuts down the creative spark, how can you shift … alter the words you offer to another?
- Try saying… “I prefer this over that” and see what happens.
