All purchases involve a decision. Yes or no, this or that, now or later… But it ‘s helpful to realize that all decisions involve a purchase. When we decide to spend time or take a risk or make a commitment, our brains act in a way very similar to how we choose to make a purchase. When you invite someone to follow along or introduce a new sort of behavior, you’re actually selling. Finding empathy to treat it like a purchase is worth the effort. Even if it doesn’t cost money. Especially then!
FROM: Seth Godin’s blog
REFLECTION:
- When trying to get someone to follow you, do you treat it as a purchase decision or Moses with the tablets?
- How can you find a new way to “sell” and idea you are hoping someone will”buy?”
- Can you embrace more empathy … make it worth the effort?