Modern marketing culture is designed to amplify our desires. To turn faint wants into desperate needs. As a result, we’re intimately familiar with what we want. And we strive to get it. The problem with getting what you want is that now you have a hole, because you don’t want that thing anymore, you have it. We then are on a cycle, eager to find a new thing to want. Which means that the thing you used to want but now have fades in comparison. There’s a more resilient path: To commit to wanting what you have.
From Seth Godin’s Daily Blog
REFLECTION:
- What desires, latest thing did you want and now have? Has that been replaced by another thing you want?
- Examine what are you hoping to gain by this ‘latest, greatest’ thing?
- Can you want what you have and appreciate it?